Tagged with Social Proof

The Concept of Social Proof


When in doubt, look around you and do what the people at the next table are doing.  Most of us do it, and it works most of the time.  You probably won’t make a monkey of yourself in any given situation. Continue reading

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The Theory of Social Proof


The Theory of Social Proof states that people assume the actions of others reflect correct behavior for a given situation. When in doubt, look around you and do what the people at the next table are doing. Most of us do it, and it works most of the time. You probably won’t make a monkey of yourself in any given situation. But you’re not locked into it. What would happen if you became the social leader?

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