Think Like a Salesman to Sell Yourself

In a previous post, I spoke to Rob Mendez, who educates audiences on Guerrilla Marketing strategies for jobseekers and helps them understand the phases of a relationship with a recruiter. There will be several touch points as a company evaluates how well a candidate fits its needs. And each touch point will require different kinds … Continue reading

Guerrilla Marketing for Jobseekers

Guerrilla Marketing, like Guerrilla Warfare, evens the playing field between large entities with resources and the little guys. Here’s how Jay Levinson, who wrote the book and coined the term in 1984, describes Guerrilla Marketing: : The soul and essence of guerrilla marketing consist of achieving conventional goals, such as profits and joy, with unconventional … Continue reading

Better than a Pain Letter

I recently wrote a  post about how the cover letter is being replaced by the Pain Letter. A pain letter takes what you know through research about an industry or company and makes some assumptions about what is keeping a manager up at night. A pain letter assumes some challenges, and then allows you to … Continue reading

Better than a Cover Letter

Cover letters seem to be going the way of, well, letters in general. Most are not well-written and most, quite frankly, go unread.

But there are two new versions of the old cover letter that are worth considering. They’re two faces of a single coin, and one of the two may work for you. Continue reading

Poetical Science: The Woman who Envisioned the Modern Computer

The 19th century was a time of great change, and two cultural movements created dynamic tension throughout this fascinating period of world history. The Industrial Revolution transformed societies from agrarian economies to manufacturing economies within a few decades. Industrialization launched a dramatic increase in productivity and the standard of living for each country that became … Continue reading

How to Sabotage Meetings Like a Pro

A fascinating article appeared in Fortune Magazine online this week. It describes a document issued during WWII and declassified in the 1970s. It had been published in 1944 by the U.S. Office of Strategic Services, the agency that preceded the CIA. It remained buried in obscurity until a few years ago when a consultant named … Continue reading

Be Late for Something Day is September 5 – oops.

The world is divided into two kinds of people: those who are on time, and those who are always late.  Sociologists have actually studied lateness  as it relates to cultures all over the world.  Whole countries can be classified according to their perception of time and lateness.  Traditionally, cultures are divided into monochronic (where time … Continue reading

Race Against the Machine

Technology is changing at such a rapid pace that some economists have predicted the “end of employment.” Computers are able to do many of the functions that humans used to perform, from security and crime fighting to journalism. (Many of the routine game summaries you read in the sports section are actually written by software … Continue reading