Everyone knows that you have to ace the interview to get the job. Most people focus on the in-person interview, usually one of the last steps in the application process. But you may not get to the in-person interview if you don’t do well in the phone interview.
If you’re a big-picture, inspirational leader, you may rely heavily on your charisma and persuasive skills to win over skeptics. That’s fine, until you encounter a data-driven analytical type who cares more about whether you’ve done your homework than how fine your words are.
When we talk about “good” communication skills, we often mean a single competency: persuasion. The art of persuasion, if you have it, means that you can articulate your thoughts clearly and win over opponents. You can write better copy or make a better sales pitch. You can become the top candidate for a job.